Add Per Click program for Pay-Per-Click Marketing
Add Per Click (APC) - is govern under the most popular PPC platform - operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Add Per Click digs into the pool of bidding Advertisers and chooses a set of winners to appear in the ad space on its search results page. The Top Listing are chosen based on a combination of factors, including the quality and relevance of their keywords and ad text, as well as the size of their keyword bids.